Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future
ATLANTA/INDIANAPOLIS — Feb. 25, 2020 — Terminus, the leading account-based marketing platform, announced today it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.
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With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. Schoettle brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.
“Continued innovation for our customers is our #1 priority. This infusion of capital accelerates our ability to bring the best data, channels, and analytics all together in one hub to power high-performing go-to-market teams,” said Tim Kopp, Terminus chief executive officer. “We helped launch the account-based movement seven years ago, but ABM has evolved into so much more than marketing; it’s how companies bring GTM teams – marketing, sales, and customer success – together to drive long-term revenue growth.
“Derek and Chris both bring tremendous strength in leading data innovation to our board, making them, and the team at Great Hill, incredible partners as we continue to scale,” Kopp said.
The capital infusion follows a record year for Terminus. In the past 12 months, the company was named a leader in the The Forrester New Wave™: ABM Platforms, Q2 2020 report, and a G2 ABM Leader for the 11th consecutive quarter. Terminus also expanded its platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare. With the addition of Ramble (now Terminus Chat) Terminus became the first account-based marketing platform to offer native chat. Terminus’ Chat from Anywhere™ technology means users can launch a chat experience from any digital experience, connecting prospects and customers in real-time from anywhere online.
The company also expanded its leadership team with the addition of enterprise software veterans from Braze, Salesforce Marketing Cloud, and Conga.
“Terminus continues to redefine how teams go to market, innovating how companies generate revenue in a digital-first environment,” said Schoettle. “We’ve been so impressed with this team, the company’s significant growth over the last year, its continued product innovation, and the huge market opportunity ahead. Terminus is the ABM and go-to-market platform to keep your eyes on.”
The investment by Great Hill Partners brings Terminus’ total funding to $125M.
The news of the growth investment into Terminus follows the company naming marketing veteran Meagen Eisenberg to its board of directors. Eisenberg, the chief marketing officer of TripActions, brings decades of marketing and business-to-business innovation experience from her career that includes experiences at DocuSign, Google, HP and IBM.
To learn more about what the investment means for Terminus customers and team, read Kopp’s blog.
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Terminus integrates with your CRM, marketing automation platform, and third-party sales and marketing tools to create precisely segmented audiences, automate campaigns and alerts, and measure it all across your entire funnel.
Marketing Automation Platforms
By seamlessly sending data between Terminus and your marketing automation platform, you can create timely and personalized campaigns. Measure the activity occurring from your email campaigns, content downloads, event registrations, and anything else you track in your MAP side-by-side with your Terminus campaigns at the account level.
Intent Data
Terminus gives customers the broadest set of intent data available, allowing them to get their message in front of an interested account in an instant.
Automatically link intent data to your CRM accounts and launch behavior-based ads on display and LinkedIn. Deliver intent intel to sales.
Add G2 intent data to Terminus to create audiences and launch dynamic advertising campaigns.
Connect Terminus to your corporate email to map and quantify the strength of every relationship between your team and the rest of the world and surface “Propensity to Buy” scores.
Content Experience Platforms
Connect Terminus Email Experiences to your content experience platform to align your personalized content experiences with the targeting capabilities of Terminus. Now every email your employees send is a personalized content delivery system that drives huge traffic volume.
CRM
Terminus integrates directly with the leading CRMs to automatically sync lists, campaigns, and accounts without having to upload a thing. Give your sales team a clear view into how your marketing campaigns have influenced accounts and opportunities, pull in opportunity data to correlate ROI to your campaign spend, and orchestrate stage-based multi-channel campaigns, automatically.
Instant, bi-directional data sharing makes it effortless to create immersive experiences that will drive more pipeline, faster.
Because you never have to upload any data between platforms, you can trigger multi-channel campaigns that respond to any number of activities occurring in your CRM without lifting a finger.
Create campaigns that are relevant to every stage of your opportunities. As deals progress, those accounts will automatically be added to the next stage of your buyer’s journey to deliver the right content at exactly the right time to accelerate your sales.
Use the “Renewal Date” data in your CRM to automatically trigger customer campaigns 90 days out from their renewal date.
Having trouble reviving a hot opportunity? Create a high-funded wake-up campaign to saturate dormant opportunities and bring them back to the table.
If you’ve got other software, like product usage statistics, sales automation, account intelligence data, etc., in your CRM, Terminus can use that to create segments, automate campaigns, and measure attribution too.
Terminus Alpha Windows
Analytics
Connect Terminus to your web analytics tools to get deep, account-based traffic insights. Segment traffic by firmographic data to measure impact by geography, behavior, company size, or any other trait. Understand visitor paths and conversion points of visitors at the account or vertical level to optimize your web experience.
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Email Experiences
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Web Experiences
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Chat Experiences
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